In the field of economics, the new buzz word seems to be crowdfunding.  By definition it is “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically, via the Internet.”

In conjunction with generating pre-opening word of mouth, Brimmer & Heeltap is considering taking part.  This is a unique pre-business marketing tool that has gained considerable momentum in the past few years.  The concept is pretty simple and maximizes social media and internet usage to propagate advance funding as well as publicity.  We would first set a preliminary financial goal and pitch our unique culinary concept that will also detail material incentives to participate in the business start-up.  An unlimited audience then has the opportunity to get in at the ground floor.

A great additional benefit to crowdfunding is its economical helping hand. Anything that aids in generating revenue is needed in our sluggard economy, and crowdfunding has proven to be a powerful force.  Not only is it pumping small businesses with desperately needed lifeblood, but it is also encouraging entrepreneurs to continue creating even in the face of slower times.

There are numerous crowdfunding platforms where consumers can safely ask for or donate money. Here are a few of the most rated:

       ProFunder -
       Kickstarter -
       Indiegogo -
       Crowd Funder -
       WeFunder -
       Peerbackers -
       StartupAddict -