In the field of economics, the new buzz word seems to be crowdfunding. By definition it is “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically, via the Internet.”
In conjunction with generating pre-opening word of mouth, Brimmer & Heeltap is considering taking part. This is a unique pre-business marketing tool that has gained considerable momentum in the past few years. The concept is pretty simple and maximizes social media and internet usage to propagate advance funding as well as publicity. We would first set a preliminary financial goal and pitch our unique culinary concept that will also detail material incentives to participate in the business start-up. An unlimited audience then has the opportunity to get in at the ground floor.
According to a great Forbes article, the idea of “it’s not what you do, but why you do it,” really sends it home. By focusing on a bigger purpose, the driving force behind a brand, project creators will be able to create a unique community of like-minded individuals. Each campaign is set for a goal amount of money and a fixed number of days. Once the project is launched,each day will be counted down and the money raised will be tallied up for visitors to follow its success.
A great additional benefit to crowdfunding is its economical helping hand. Anything that aids in generating revenue is needed in our sluggard economy, and crowdfunding has proven to be a powerful force. Not only is it pumping small businesses with desperately needed lifeblood, but it is also encouraging entrepreneurs to continue creating even in the face of slower times.
There are numerous crowdfunding platforms where consumers can safely ask for or donate money. Here are a few of the most rated:
• ProFunder - www.profunder.com
• Kickstarter - www.kickstarter.com
• Indiegogo - www.indiegogo.com
• Crowd Funder - www.crowdfunder.com
• WeFunder - www.wefunder.com
• Peerbackers - www.peerbackers.com
• StartupAddict - www.startupaddict.com