A logo by definition is a graphic mark or emblem to
aid and promote instant public recognition. Logos are either purely graphic
(symbols/icons) or are composed of the name of the organization. It anchors a company's brand and becomes the
single most visible manifestation of the company.
Over the last several months, I have worked with a myriad of
designers and have narrowed the designs to three finalists. As the search continues for our space we’ll
hold off on making any final decisions on our logo and that also includes color and
sizing.
Factors that go into our final decision include: memorability,
distinctiveness, likability alignment to our brand look & feel, and appropriateness.
I welcome your feedback on the design(s) that appeal to you.
